Sessions & Speakers

The Opportunities in Joining the Community

 "In this session, Sander Mangel, Ambassador for Shopware United, will explore the many opportunities that arise from becoming an active participant in the Shopware community. Through a series of three short panel discussions, we’ll hear from key figures in the ecosystem about how engagement fosters growth and connection. In the first panel, Soner Sayakci and Richard Haeser will share their experiences as individual contributors, discussing how publishing, discussing, and maintaining open-source plugins has enriched their personal and professional lives. The second panel features Sergej Riewe and another guest, who will talk about the recently launched Shopware United Community Directory and the need for a comprehensive listing of everyone active in the ecosystem.The final panel introduces the new Community Hub from Shopware, presented by Dennis Hoting and Sushma Nagabushana Gupta. This exciting initiative will centralize resources, enhance engagement, and provide new ways for members to connect and collaborate. Whether you're a seasoned contributor or just starting your journey in the Shopware ecosystem, this session will inspire you to explore the benefits of joining the community, from growing your network to contributing to impactful initiatives that drive innovation and collaboration." 

Keynote session

  My talk will explore themes of human connection, inclusivity, diversity, and the power of community—an "invitation" to actively make space for “others.” All of this will be discussed in the context of Shopware community as a whole.

Launching a project on Shopware with zero experience – our journey

 

Launching a project on Shopware with zero experience – our journey

 

Building a marketplace on Shopware: Foleja case study

 

Building a marketplace on Shopware: Foleja case study

 

Save cost and boost your sales with sweatless returns

 A deep-dove full of ValueBobs regarding Return process, strategy, and implementation for Shopware brands in the Fashion, Home & Living, jewelry & Cosmetics, Baby & Pregnancy & Sports, and Tech brands.

Through your customers' eyes: Web Performance in 2025

 Ever wondered what your customers actually experience when they visit your Shopware shop? Let's dive into Core Web Vitals and real user performance data, packed with clear explanations, memes, and real-world use cases that show exactly what's happening (and why you should care).Join me for this high-energy session where we'll explore Sitespeed User Experience (SUX) at Shopware United Conference (SUC)! I'll probably throw in some technical stuff (nobody's perfect), but mostly expect practical tips, real examples, and insights you can use right away to improve your store's performance!Bio: Karlijn Löwik is CEO & Co-founder of RUMvision, on a mission to make web performance a business priority for every eCommerce company. Based in Groningen (NL), she's an international web performance speaker, RUM-advocate, and champion for women in tech. She serves as Co-chair for the RUM W3C Group and board member of Mage-OS NL. She coined the term Sitespeed User Experience (SUX) – because let's face it, good SUX sells! 

Leadgeneration with Linkedin - Part I + II

 Discover how to unlock LinkedIn’s full potential for lead generation in this engaging session with Mark Vos. A seasoned LinkedIn expert, Mark has helped countless businesses enhance their strategies and turn connections into clients. Whether you're a LinkedIn novice or a seasoned pro, this talk offers actionable insights to transform your approach and drive real results. 

Are service decorators an anti-pattern in Shopware?

 Often customization of code in Shopware leads to the creation of service decorators. Even though object decoration is a design pattern, it is often applied to Shopware if there is no other way to modify the code. This talk touches upon the limits of Shopware.

Extending Flow Builder

 Miriam will show in her  presentation how to extend the Flow Builder with your own triggers and actions. 

Why your IT projects keep running over time and costs.... and how to fix it.

 Any one who has dealt with a replatforming, or even adding simple features to their webshop will recognize the challenges of keeping these projects on time and on budget. Is this inevitable? Absolutely not!In this presentation we'll share our experiences gained over dozens of projects what goes into preparing well for a project, how to work with agencies and developers, and common pitfalls. Leveraging real-world project examples, we'll paint a clear picture of how to set yourself up for success. 

Enhance User Experience with Instant Navigation

  Strix has developed a state-of-the-art plugin, ""Strix Instant Navigation"" designed to revolutionize web navigation through prerendering, fully supported by Google Chromium browsers. This talk is tailored for everyone seeking to enhance their users' browsing experience with near-instantaneous page transitions.Toon van Doorn, Technical Consultant en Backend developer at Strix, will dive into the technical details of how prerendering works, preloading the next page to enable seamless navigation without delays. The discussion will cover the evolution of prerendering, explaining 5 stages of resource preloading, from the initial <link> resource hint limitations to modern advancements like NoState Prefetch and the Chrome team's reintroduction of full page prerendering.Toon will show how to leverage our plugin's configurable settings to optimize prerendering for different sales channels or landing pages, ensuring maximum performance and user satisfaction. We'll also explore the implications of prerendering on analytics, demonstrating how our plugin maintains accurate tracking with customizable configuration options.Discover how Strix Instant Navigation can transform your web development approach, providing a superior browsing experience for your users and staying ahead of the technological curve."

Streamlining Massive Product Catalogs: How Doofinder Simplifies Search & Discovery with a Real-Life Success Story

   In this case study, Doofinder demonstrates how analyzing customer behavior and delivering the right products at the right time transformed the shopping experience. By leveraging smart Search & Discovery strategies, Doofinder simplified the browsing process within a massive product catalog, making it more engaging, intuitive, and profitable. Learn how these insights helped enhance the customer journey and drive significant sales growth.Anna Atmis is the Regional Marketing Manager for DooFinder in the DACH region and a dynamic all-rounder. With her expertise in the SaaS industry, particularly in the B2B sector, she pursues innovative approaches to business development and builds valuable relationships.

Beyond Testing - Connecting Developers and Testers with a Holistic Test Concept

  Have you ever encountered the complexities of determining what tests to write, which tools to use, or how to configure them effectively for your software project?In this talk, Christian will guide you in developing a comprehensive test concept that goes beyond just testing. He will show how to build a cohesive QA strategy, covering testing objectives, tool selection, and workflow optimization.You’ll explore real-world examples and gain practical insights into integrating testing into your development cycle, managing resources, and fostering a culture of quality.By the end, you’ll be equipped with strategies to implement a robust QA concept to improve your software’s reliability.