Shopware United was formed to help Shopware move from being a leading German platform to being a leading global platform, one that flies the flag for “Open Source” ecommerce and the benefits of flexible and adaptable ecommerce software. To do that we need to bring all the different stakeholders in Shopware together, for the benefit of all. That means developers, agencies, technology providers, merchant and a whole wealth of other people and businesses. We want to help all these diverse communities, from countries all around the world, live and thrive in the Shopware ecosystem. With this in mind we have adopted the following aims:
AIMS
To give the Shopware community an “English First” focus point for communication especially across borders (ie to serve the Int community and help it integrate, where possible, with the German community)
- To improve communication channels into Shopware without sacrificing the independence of the community
- To increase Shopware community visibility and ensure that Shopware knowledge, information, extension discussion and features /ideas are visible to both search engines and the community.
- To encourage maximum involvement of the community to the product and the wider ecosystem
- To identify areas of Shopware that the Community could usefully contribute to
- To provide a mechanism for extension projects to be allocated to developers
- To actively welcome new people, especially those from other territories and countries , to local events
In addition to this we wanted to ensure that these aims are upheld in a way that guarantees the culture we think is important to an Open Source community. We therefore also have included some core values that we expect our Shopware Community to uphold:
CORE VALUES
- Be Inclusive, not Exclusive
- Do not promote exclusivity (no VIP status, no “Masters”).
- No event, (apart from AGM or EGM) should be member-only.
- “ Ask not what the Community can do for You, but what You can do for the Community”
- Members participate actively and contribute time.
WHY COMMUNITY IS SO IMPORTANT
Many of us, when we started in ecommerce (often in the Magento Community!) benefited from the help and support of other members of the community. It helped us get over the initial hurdles that we inevitably faced, helped us to gain the expertise we needed to deliver great work to our customers, and just as importantly it provided support when times were tough! We want the Shopware community to do the same for it members – Why? – because Open Source software depends on a spirit of contribution and community to deliver innovation and evolve great solutions – that’s how it continues to offer the flexibility and adaptability that modern ecommerce requires.
We all know that adopting any new platform is hard – and this community helps soften the blow by providing easy access to shared knowledge, assets, ideas and best practice. There are going to be roadblocks in any development and community helps us surmount them. Aiding the speedy dissemination of knowledge is also key – and community helps ensure that all are kept up to date with developments.
Furthermore, we know that the most important requirement for any platform is Trust, and that an active community is a major factor in generating this – from agencies, businesses, merchants and developers. Supporting technologies also need to trust the platform, and the robustness of the community can help with this too. The Shopware community aims to go further by helping oil the wheels of commercial activity, and enable it participants to build great businesses – aided by collaboration and the power of networking. That might mean finding new colleagues and partners, or new customers, or new mentors.
One of the great things about community is that it represents a “Network Effect” – as it grows bigger it becomes of more value to all concerned – so we all have an interest in making sure the Shopware community is as large and as egalitarian as it possibly can be.
And when a community is large and diverse that creates the perfect conditions for that other business essential – GREAT PARTIES AND SOCIAL EVENTS!
Roadmap To our Vision
While we would all love to be able to to achieve all we need to instantly, we realise that we need to be realistic, and that creating a great community takes time – and effort! As a result , we have put together a roadmap to help us move ever closer to an ideal community. That roadmap consists of:
- Events
- Compile/edit a useful database Shopware resources (code modules, Code assets, links to training and information, FAQs)
- Promote & Support events and services of our members and partners
- Provide opportunities for the community and the Shopware Ecosystem to meet each other and mingle
- Do anything we can to increase Shopware visibility across the globe
Legal Entity
Shopware United is an independent ‘Not for Profit’ organisation registered as a Vereniging in The Netherlands.
The Shopware United Board
To manage this Shopware United has a Management Board, made up of a mixture of developers, agency executives, consultants and enthusiasts:
Community Board Members
Justin Biddle
...from the UK. Justin was one of the founders of Shopware United and
Justin Biddle
...from the UK. Justin was one of the founders of Shopware United and is a seasoned ecommerce professional of 15 years standing, although he started career as a soldier in the British Army, He has founded and run two digital businesses, including an ecommerce agency specialising in the Magento/Adobe Commerce platform. Justin also spearheaded the internationalisation of Shopware AG as UK & Ireland General Manager, building solution and technology partnerships and an active international platform community.
Tim Resl
.... from Germany is the founder of Mediagraphik GmbH and B2Bsellers GmbH. Since
Tim Resl
.... from Germany is the founder of Mediagraphik GmbH and B2Bsellers GmbH. Since 2014, he has found his passion in the Shopware cosmos. His focus is on the digital transformation of companies, especially with a focus on B2B merchants. With a strong technical background, he appreciates the lively exchange and collaboration within the community. As the founder of the B2Bsellers Suite, he aims to actively incorporate the interests of plugin developers into the community.
Sander Mangel
... from the Netherlands, embarked on his career as a developer, initially diving
Sander Mangel
... from the Netherlands, embarked on his career as a developer, initially diving into the world of e-commerce through platforms like Magento and OsCommerce. This early experience ignited a love for e-commerce, eventually leading him to Shopware. Presently, Sander serves as a Solution Architect, where he contributes his skills and knowledge to support merchants, agencies, and various businesses in harnessing the full potential of Shopware. His work primarily revolves around providing insightful guidance and crafting bespoke solutions to meet the diverse needs of his clients.In addition to his professional pursuits, Sander is a fervent advocate for Shopware United, driven by a conviction that community engagement and open-source contributions are crucial for the platform's growth and success. His dedication to promoting a collaborative spirit and sharing expertise comes from his belief in the collective power of individuals working together towards a common goal.
Herbert Lefering
.... from Germany. Herbert, known as "Herbi," is based in Germany and has
Herbert Lefering
.... from Germany.Herbert, known as "Herbi," is based in Germany and has over 30 years of experience in the IT sector, primarily in senior sales roles. During his career, he built a global community through international connections. He has been part of Shopware United since its inception in 2020, helping shape its direction. Previously, as a Shopware employee, he served as a key liaison during the formation of Shopware United. Since March 2023, Herbi has been focused on managing a wide range of operational tasks at Shopware United.
Sergej Riewe
.... from Germany. Sergej is the Co-Founder and CEO of Ditegra GmbH, a
Sergej Riewe
.... from Germany. Sergej is the Co-Founder and CEO of Ditegra GmbH, a leading e-commerce agency specializing in custom Shopware solutions and online marketing. With a background in Technical Computer Science, Sergej brings extensive experience in software development and technical project management. His entrepreneurial journey began during his university years, where he started freelancing and quickly built a dedicated customer base. In 2019, he co-founded Ditegra alongside his brother Albert, focusing on delivering high-quality digital solutions to small and medium-sized enterprises. Sergej leads the technical development team, ensuring the successful implementation of innovative e-commerce platforms. Sergej is one of technical guys behind our new community directory project.
Edin Degadic
... from Germany and is the founder of WEBversiert GmbH. Since 2015, WEBversiert
Edin Degadic
... from Germany and is the founder of WEBversiert GmbH. Since 2015, WEBversiert GmbH has been a Showpare-only agency, specializing in creating complex B2B and B2C eCommerce solutions with a focus on SEO optimization. Edin is also the co-host of the shopcast.fm podcast, where he shares his expertise and insights on the eCommerce industry. Edin is an experienced individual who is strongly involved in the eCommerce community. Before moving to project management and C-level tasks, Edin was also involved in coding. With his extensive experience and knowledge, Edin has established himself as an experienced and valuable member of the german eCommerce community.
Boris Redlich
... from Germany. Boris is a seasoned e-commerce professional holding a degree in
Boris Redlich
... from Germany. Boris is a seasoned e-commerce professional holding a degree in International Business Studies. With a rich background spanning international stints in Chile and the USA, Boris Redlich boasts over 20 years of extensive sales and management expertise. He has held prominent positions at esteemed companies such as General Electric, Siemens AG, and Insight Technology Solutions. Prior to his role at PAQATO, a leading midmarket After Sales Experience Platform and Shopware Technology Partner, Boris served on the management board of Shopware.
Wouter den Otter
... from the Netherlands. Wouter is the co-founder of SupportDesk and H1Webdevelopment, they
Wouter den Otter
... from the Netherlands. Wouter is the co-founder of SupportDesk and H1Webdevelopment, they are offering professional Magento and Shopware support with a 40-developer team. With 20+ years of IT experience, he does have a strong technical background in business intelligence, process management and ITIL. His mission is to create transparent, quality business relationships and a positive work culture. As a co-founder of Shopware United, he wants to support making Shopware a global leader by bringing together all stakeholders (merchants, developer, technology provider, agencies, ….) to support flexible, open-source ecommerce software.
Ambassadors of Shopware United
Allow us to pay homage to a select group of exceptional individuals whose remarkable contributions have paved the way for the phenomenal growth and progress of Shopware United. These distinguished individuals have demonstrated an unwavering commitment, pouring their heart and soul, as well as countless hours of hard work and energy. It is with immense gratitude that we extend our heartfelt appreciation to them on behalf of the entire community. We are elated to declare that their esteemed presence and influence will undoubtedly remain a crucial and indispensable part of the Shopware community in the coming times.
Our beloved Ambassadors
Claudia Teubner
.... from Germany. Claudia is an organizational whiz and originally also comes from
Claudia Teubner
.... from Germany. Claudia is an organizational whiz and originally also comes from the Magento world. She describes herself with the following words: a hackathon-organizing, developing, nerdy, book-loving mum of two wonderful girls, teammember Shopware Unconference, Firegento, Mage UnConference. She was one of the first members of the community board of Shopware United, but left the board because she became community manager at Shopware. Shopware United and the community relations team of Shopware do work closely together on different initiatives and projects.
Rabia Qureshi
.... from United Kingdom. Rabia is working as Chief Customer Office at a
Rabia Qureshi
.... from United Kingdom. Rabia is working as Chief Customer Office at a London based Shopware/Magento/Bigcommerce ecommerce agency. She has been an active community board member of Shopware United during the early days. Rabia is an organizational talent, for example, she helped organize the first Shopware United events in the UK. In numerous community meetings we could always see how contagious her love of life and her humor are.
Sanne Bolkenstein
.... from the Netherlands. Sanne spent two years living and working in Uganda,
Sanne Bolkenstein
.... from the Netherlands. Sanne spent two years living and working in Uganda, where she established AFRIpads, a social enterprise dedicated to manufacturing reusable sanitary pads. Upon returning to the Netherlands, she ventured into the field of ecommerce, Throughout her professional journey, Sanne has taken on leadership roles within sales and marketing teams at different companies within the Magento ecosystem. Sanne became a member of the community board of Shopware United in December 2021, actively participating in various projects. Due to her involvement in other projects and a huge workload, she has decided to step back from her active role in the community board.
Laura Kremer
.... from Germany. Laura Kremer stands out as one of the "rockstars" of
Laura Kremer
.... from Germany. Laura Kremer stands out as one of the "rockstars" of the German e-commerce scene, known for her vibrant and impactful contributions. She plays a pivotal role in organizing numerous local community meetings, which are instrumental in fostering collaboration and knowledge-sharing among e-commerce professionals. Beyond her local engagements, Laura boasts an extensive international network, enabling her to bridge gaps and facilitate global partnerships. She is committed to providing holistic support to her e-commerce clients, addressing their diverse needs with comprehensive solutions. Laura's proactive approach and her ability to stay ahead of industry trends make her an invaluable asset to the e-commerce sector. Her dedication to client success and her ability to connect people across borders have solidified her status as a leading figure in the industry.https://www.linkedin.com/in/laurakremer/
Tomas Hesseling
.... from the Netherlands. Tomas joined Shopware United in December 2021. He has
Tomas Hesseling
.... from the Netherlands. Tomas joined Shopware United in December 2021. He has been involved into several digital meetings and let the first "Community Voice Project". Due to private reasons Tomas decided to leave the Shopware United Community board.
Yann Karl
.... from Germany. Yann joined Shopware United in December 2021. Due to his
Yann Karl
.... from Germany. Yann joined Shopware United in December 2021. Due to his very deep technical knowledge of Shopware in general, he has been involved in several digital meetings as a moderator. He also led the project "Solution Specialist" until it got released this year. Due to personal and business reasons Yann had to reset priorities and will continue to be an ambassador for Shopware/Shopware United, but he decided to leave the Shopware United Community Board.
Wouter Dieters
... from the Netherlands. Wouter has more than 15 years of expertise in
Wouter Dieters
... from the Netherlands. Wouter has more than 15 years of expertise in the ecommerce business, mainly in the Benelux and DACH region. He is one of the co-founders of Shopware United and helped building the community to a very strong level due to his community experiences and contacts out of the Magento community. As Wouter is now concentrating on building his new company Pareto commerce, he decided to step back from the active role in the Shopware United community board.
Katarzyna Halina Sokol
…. from Poland. With over a decade of experience in Ecommerce and Retail,
Katarzyna Halina Sokol
…. from Poland. With over a decade of experience in Ecommerce and Retail, Katarzyna specializes in delivering high-quality, trusted solutions that drive business success. Her expertise lies in implementing comprehensive Ecommerce and Omnichannel projects utilizing a variety of cutting-edge technologies. She is dedicated to preparing and executing strategic plans for clients, always focusing on maximizing return on investment.
Borys Skraba
... from Poland, Borys is a distinguished e-commerce expert with over 15 years
Borys Skraba
... from Poland, Borys is a distinguished e-commerce expert with over 15 years of experience in the field. As the Managing Director and founder of Strix Group, a prominent European agency specializing in comprehensive e-commerce, omnichannel, and digital transformation solutions, he has established offices in Poland, Germany, and the Netherlands. Skraba's vast knowledge and expertise have been honed through leading some of the most complex implementation projects for both the B2C and B2B sectors. His portfolio includes prestigious clients. A respected figure in the industry, he is a frequent speaker at conferences and an active member of the Chamber of Electronic Commerce, contributing significantly to the field’s evolution."
Tobias Pierschel
… from Hamburg, Germany - Tobias, founder of Net Inventors GmbH, a Hamburg-based
Tobias Pierschel
… from Hamburg, Germany - Tobias, founder of Net Inventors GmbH, a Hamburg-based e-commerce agency specializing in Shopware projects, has been passionate about digital media since the early days of computer technology. He discovered his love for the digital world with the Atari ST and Amiga 500.With over 100 developed Shopware plugins and the status of Shopware Premium Extension Partner, he has in-depth expertise in the e-commerce sector. His expertise ranges from the technical implementation of complex Shopware projects to the development of innovative plugins that optimize his customers’ online trading.His mission at Shopware United is to represent the interests and needs of the Shopware Extension developer community and to drive e-commerce forward with innovative solutions.
Margareta Burian
.... from Romania. Margareta joined Shopware United in the very early days. She
Margareta Burian
.... from Romania. Margareta joined Shopware United in the very early days. She as well had a Magento background as Managing Partner and Project Manager of an agency based in Romania.
Fabian Blechschmidt
.... from Germany. Fabian aka "Der Schrank" is a developer, who started with
Fabian Blechschmidt
.... from Germany. Fabian aka "Der Schrank" is a developer, who started with Magento. Here's his answer to the question of how he got into eCommerce and Magento: "I worked at an agency during college and got a Magento on the table. The Magento community is great and so I changed my work from PHP + HTML completely to Magento". Fabian is also very active within Firegento e.V., which is the german based Magento Community organisation. Fabian has been a community board member of Shopware United in the beginning.
Damian Culotta
.... from Argentina. I´m just a developer, that´s how Damian introduces himself on
Damian Culotta
.... from Argentina. I´m just a developer, that´s how Damian introduces himself on his personal webpage. Damian has been an active community board member of Shopware United in 2021 and 2022. During that time, Damian has been the only community board member, which was not located in Europe. Damian has been an active member in the Magento community over years, so his knowledge an experience were very helpful for the foundation of Shopware United.
Daniel Höhnke
.... from Germany. In the area of e-commerce, Daniel Höhnke has more than
Daniel Höhnke
.... from Germany. In the area of e-commerce, Daniel Höhnke has more than 15 years of experience. He has consistently maintained executive roles at many ecommerce agencies. In 2016, Shopware presented him with the "Best Selling Partner" award for his work as managing director of Pixup Media. Following that, he was in charge of Overdose's European operations. As Director of Growth at Strix, he is now in charge of the company's global expansion. He has developed the German-language ecommerce podcast "Ecommerce Dudes" over the past five years, and it now has well over 100 episodes. Daniel joined the Shopware United community board in December 2021. Here, he participated actively in a range of projects and was able to share his local experience. Due to personal matters and an excessive amount of work, Daniel decide to leave as an active community board member.