Just like that, Shopware United Connect 2025 has come to a close! Over two unforgettable days, we gathered in Utrecht to exchange ideas, learn from industry experts, and strengthen connections within the Shopware community. The energy, enthusiasm, and engagement from everyone who attended truly made this event special. Want to know what the top highlights were? You’ll find them at the end of the article!

This conference wouldn’t have been possible without the unwavering support of our sponsors. A heartfelt thank you to Mollie, Doofinder, Tideways, Solution25, Returnless, Open Commerce, Above The Fray, Paqato, Yireo, Multisafepay, H1, Shopware, Retino, Strix, Maxcluster, and Aventux. Your dedication to the community helped bring this event to life, and we are incredibly grateful for your support.

📸 Event Photos

Want to relive the moments? 📷 Check out the full photo gallery here:

Impressions Conference Day SUC 2025

Impressions Workshop Day SUC 2025


Tag yourself, share with your teams, and help us spread the word about this fantastic event!

🎤 Speaker Highlights

We were incredibly proud to welcome 16 speakers to the stage, delivering a total of 13 talks packed with insights for merchants, developers, and agencies alike.

A few standout sessions included:

  • Ksenia Zvereva on The Importance of an Inclusive Community, setting the tone for a collaborative and welcoming ecosystem.
  • Karlijn Löwik discussing Web Performance in 2025, helping businesses stay ahead in an ever-evolving digital landscape.
  • Christian Dangl sharing Beyond Testing: Connecting Developers and Testers with a Holistic Test Concept, offering new perspectives on improving software quality.
  • Jisse Reitsma questioning Are Service Decorators an Anti-Pattern in Shopware?—a must-listen for every Shopware developer!
  • Mark Vos leading two back-to-back sessions on Lead Generation with LinkedIn, packed with actionable strategies.
  • Noara Bilalli & Shefqet Maloku providing real-world insights in Building a Marketplace on Shopware: Foleja Case Study.

To every speaker who took the time to prepare and share their expertise with the community—thank you!

💡 Hands-On Learning at the Workshops

If the first day was about inspiration, the second day was all about action. Attendees rolled up their sleeves for four in-depth workshops, covering Solutions Architecture, Shopware Development, SEO & Internationalization, and AB-Testing & CRO. These sessions gave participants hands-on experience and a chance to apply what they learned immediately. It was a fantastic way to close out the event with practical skills and real-world applications.

📅 What’s Next? See You Again on February 5, 2026!

Missed out this year? Don’t worry—we’ll be back for Shopware United Connect 2026 on February 5th! Mark your calendars now!

And before then, we’re bringing you:
📅 Ecommerce Berlin Pre-Party – February 2025
📅 Webwinkelvakdagen Party – April 2, 2025
📅 Hello Shopware Meetups throughout the year!

💬 Stay connected by joining our Slack community for event updates, networking, and ongoing discussions.

🙌 Our Top Three Highlights

Looking back at Shopware United Connect 2025, three things stood out above all.
First, the incredible “hallway track” 🍵 —those spontaneous, valuable conversations in between sessions, where old friends reconnected and new collaborations were born. Second, the amazing turnout 🙌, with attendees fully engaged from the early morning talks all the way through to the networking drinks, proving that the event truly delivered. And finally, as Niels Bergmans put it, the sheer amount of value bombs 💣 dropped over these two days. Whether it was learning how to start a project with zero experience, winning clients via LinkedIn, or building thriving marketplaces, the knowledge shared was immense. A packed event in every sense!

See you next year: